18 Value Proposition Examples to Convince and Convert Customers

Value propositions clearly define the benefits your products and ­­services provide to customers — and why they should choose you over competitors. ­ If you want your brand to stand out and drive conversions, you must create unique value propositions for your business, products, and services.

Looking for some value proposition examples to inspire your company? Take a look at our list of 18 inspiring value propositions!

18 Value Proposition Examples to Convince and Convert Customers
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What is a value proposition?

A value proposition is the statement of the benefits a customer will receive. But is there more to it? Yes! It’s a persuasive tool, its unique value offers, and it is ultimately the driving force for conversions.

The following are guidelines for how to create one:

  • Be clear: Clear and concise are the top two keywords you need to consider when developing your value proposition. It must be free of jargon and accessible to a broad audience.
  • Be specific: You will want to deal directly with specific needs, such as the customers’ pain points or desires.
  • Be unique: Your value proposition should emphasize your features and what sets you apart from your competitors.

What is the difference between a proposition and a slogan?

A slogan is a short, catchy phrase often used to help customers remember a brand. It would be included in advertisements, whereas a value proposition might not be.

What is the purpose of a company’s value proposition?

You want people to choose your business over a competitor, but how do you achieve that goal? Unique value propositions. Remember, value propositions help you explain what makes your products or services the best option.

They highlight why people choose your products or services because of the value your business provides. Your business may have a beautifully designed website and an effective search engine optimization (SEO) strategy that connects you with customers online, but, if you fail to demonstrate your value, you can forget about boosting conversions and revenue.

If you’re starting to sweat, don’t worry. Check out our value proposition list, and learn how to write a value proposition that converts.

3 steps to writing a value proposition

There are three steps to writing a value proposition for your business.

Step 1: Identify your target audience

You need to consider your target audience’s pain points and desires. Ask yourself:

  • Who is in my target audience?
  • What problems or challenges do they have?
  • What solutions are they looking for?

Step 2: Define the benefits

Now that you know who you are aiming for, define the value your product/service provides. Take into consideration:

  • What specific problems your product/service solves
  • What positive outcomes your target audience can expect
  • How your product improves the lives of your customers

Step 3: Create your value proposition

Now that you have the elements, it’s time to combine them! Remember to be clear and avoid jargon. Your clear and concise message should consist of 2-3 sentences — maybe a bullet point and a visual if that works for you.

Test your end result with your target audience to see if it resonates. You can gather feedback and refine it if necessary. Remember to make your message customer-centric to speak directly to their needs.

Value proposition examples

Looking for some value proposition examples to inspire your company?

Take a look at our list of 18 inspiring value propositions!

1. Anywhr

I fell in love with Anywhr after seeing it featured on a Flying the Nest YouTube video. Perfect for adventurous travel lovers, Anywhr’s value proposition focuses on curating personalized trips to less-traveled destinations. The catch?

Customers have no idea where they’re going until they arrive at the airport. Anywhr allows customers to choose the type of trip they’d like to experience, the continent and duration of their trip, and their flight and accommodation preferences.

Anywhr’s value proposition Three days later, they receive a teaser email with all the details needed to prepare. Then, a week before the trip, Anywhr sends an envelope for customers to open at their airport, which includes a trip itinerary, flight and accommodation info, and local currency. Anywhr’s unique approach to travel provides valuable, once-in-a-lifetime opportunities for customers.

Company value proposition: Anywhr takes the stress out of trip planning with customized travel experiences that are unlike anything offered by local travel agencies.

2. HelloFresh

The meal-delivery service company, HelloFresh, spices up their marketing materials with a tiered value proposition that’s sure to have readers drapin’ on their aprons. According to HelloFresh, the company’s value proposition hinges on five pillars:

  1. An enjoyable cooking experience
  2. Customization and personalization
  3. Providing high value for money
  4. Catering towards high convenience
  5. Superior offerings

HelloFresh’s website homepage includes a “Why HelloFresh?” section that outlines the value of their services. Customers receive chef-inspired meals, delivered straight to their doors, for just $6.99 per meal. HelloFresh also features the most five-star recipe reviews of any subscription meal service. A recent HelloFresh Instagram post asserts their value proposition, quoting celebrity spokesperson, Hilary Duff. “HelloFresh can give any level of home-cook kitchen confidence,” she said. hellofresh

Company value proposition: HelloFresh provides chef-created, easy-to-prepare meals at affordable prices — and their services make cooking fun — even for the most novice chefs. #Notsponsored, but after trying a free coupon, I have to concur that HelloFresh turns kitchen zeros (hi, that’s me) into heroes.

3. Pod Hotels

The next value proposition example comes from Pod Hotels, a brand I came across while researching a recent trip. With locations in New York and Washington, D.C., Pod offers guests no-fluff accommodations at lower prices than traditional hotels. Pod hotels — complete with quirky, minimalist features — add value by streamlining your travel experiences and offering the most bang for your buck. pod hotels Pod’s cozy accommodations provide the perfect experience for solo travelers or duos.

Company value proposition: Pod Hotels strips the hotel experience down to the essentials, offering affordable, unique, and easy-to-book rooms.

4. W3LL People

Founded by an elite makeup artist, cosmetic dermatologist, and “tree-hugging entrepreneur,” W3LL People (pronounced Well People), offers natural makeup and skincare products, free from harmful chemicals and fillers. The beauty-conscious company sets itself apart from competitors with cruelty and chemical-free products, handcrafted in the U.S. W3LL People’s state-of-the-art technology harnesses the power of its “superstar ingredient,” Aloe Vera, to nourish skin and protect against environmental damage. w3ll people W3LL People also adds value with its “three samples for $3” offer and free shipping on orders over $35.

Company value proposition: W3LL People offers minimalist, chemical-free makeup products to help you create a “no-makeup” look.

5. Chaco

Chaco ranks number five on our unique value proposition list. Great for summer hiking adventures, Chaco is a footwear brand known for its adjustable Z-strap sandals for outdoor and water use. If you’re wondering how Chaco shoes provide more value than sneakers or hiking boots, consider this. You’re enjoying a scenic hike on a beautiful (hot!) summer day when a crystal-clear swimming hole catches your eye on the trail ahead. Why waste time kickin’ off your sneaks and socks when you can dip your toes right in the water? chaco Chaco adds to its value proposition with Rechaco Repairs, which makes it easy to upgrade well-worn sandals.

Company value proposition: Sturdy, supportive Chaco sandals provide a seamless transition from trail to water, allowing customers to waste no time seizing the moment.

6. Uber

A classic value proposition example, ridesharing company Uber promises “smooth rides from start to finish.” Making ridesharing easy and accessible, Uber adds value with numerous vehicle and bike options, as well as complimentary services like Uber Eats and Uber for Business. The brand also shares helpful tips and guides for safely navigating its services. uber 3

Company value proposition: Whether you’re running a quick errand or need an airport pickup, Uber’s advanced technology and innovative solutions go beyond getting you from point A to B.

7. Wholesome Culture

Dedicated to mindful, plant-based living, Wholesome Culture is an ethically-made clothing and accessories company. Wholesome Culture clothes are made in Worldwide Responsible Accredited Production (WRAP) certified factories — and they feature water-based, environmentally-friendly ink. As part of the brand’s unique value proposition, Wholesome Culture donates a portion of its proceeds to animal rescue and environmental organizations. Wholesome Culture offers free shipping for orders over $100, plus ships its products in recycled packaging. wholesome culture

Company value proposition: More than an ethically-made clothing brand, Wholesome Culture has inspired a movement of people working together to better the planet.


Social proof platform, FOMO, provides value to customers with its social proof automation software. An industry leader in social proof technology, FOMO allows websites to display notifications when other customers complete an action, like purchasing a product. As site visitors see the notifications, they’re more likely to trust and buy from your company. The platform’s customizable features and filters pack a punch when it comes to boosting FOMO’s value proposition. FOMO also supplements its value proposition with more than 100 app integrations, including Zapier, Shopify, and Instagram. fomo

Company value proposition: FOMO increases trust, sales, and traffic with its social proof automation software — and it provides site visitors with the info they need to purchase.

9. Quapital

Our final value proposition example is Quapital. A traditional banking alternative, Quapital allows users to set and achieve savings goals securely. Quapital’s value proposition hinges on its customizable options, which make it easy to tailor savings to your unique budget and goals. Whether you’re saving for a new car, house, or backpacking trip, Quapital personalizes the experience and makes saving fun. quapital On average, Quapital saves users $5,000 annually — a pretty great value-add if you ask me.

Company value proposition: Quapital helps you achieve savings goals faster with its easy-to-use app and goal-setting solutions.

10. Slack

Slack provides a platform for co-workers and teams to communicate and collaborate.  You can centralize your communication with real-time messaging. Other team-type communication channels are available, but this technology is usually aimed at online gaming or social teams. Slack provides a professional place for departments to work together and make collaboration easy.

Slack example


Company value proposition: Slack brings all communication together in one place. It’s real-time messaging, archiving, and search all-in-one for modern teams.

11. Trello

Individuals and teams can organize tasks, collaborate on projects, or streamline workflows. You can create a board for yourself or invite external members, like freelancers or other departments, to work with you.

The Trello interface is easy to use and includes drop-and-drag functionality and flexibility for adding color, labels, images, and even stickers. It is similar to a post-it board, but online.


Trello proposition example

Company value proposition:  Collaborate, manage projects, and reach new productivity peaks, regardless of where your office is.

12. Dropbox

Dropbox was founded in 2007 and provides a simple, cloud-based storage solution for users to make backups of their files and documents and share and collaborate with others. You can access Dropbox from anywhere, as long as you have an Internet connection.

Sharing is easy, with invites or a simple link. If needed, you can also add security or two-factor authentication.

The benefit that separates it from competitors is its ease of use. The interface is friendly, and you don’t need any technical knowledge. It is as easy as transferring files from one folder to another, but just to the cloud.

Dropbox proposition example

Company value proposition: Dropbox Business is the secure file-sharing and storage solution that employees love.

13. Spotify

Spotify gave a solution to music lovers by offering music streaming services accessible to millions, but also protected and reduced piracy issues. Their library has an extensive range of over 100 million songs and over 6 million podcasts. If the average song is 3.5 minutes long, then 100 million songs would be over 650 years’ worth of music.

That’s a lot of music.

They also don’t require their customers to pay. There is a premium plan available with no ads and additional features if you want or, you can just listen for free with ads.

Spotify proposition example

Company value proposition: Ability to stream millions of songs and create custom playlists without having to pay for them. No credit card is needed.

14. Grammarly

Originally founded in Ukraine, Grammarly has become a global typing assistant that can be accessed on the cloud. It clarifies, reviews, and fixes all spelling and punctuation to make copy clean and error-free.

There are multiple tiers available, from free versions to business packages. You can even get a Chrome plugin that can help you on the go with your writing.


Company value proposition: Grammarly makes sure everything you type is easy to read, effective, and mistake-free.

15. Netflix

Cables, dishes, decoders, signals, and “bunny ear” technology has all been thrown out, as more and more people are switching to the World Wide Web for their content, including TV shows (although should we really call them TV shows, if we don’t need a TV to watch them?).

Netflix was not the first company to open the gate to online streaming. A Hong Kong company, known as iTV owns that claim, but they are the first to get popular shows on board that would make it the most used service.

Subscriptions are easy and affordable for households, and there are no additional costs, like installing cables or dishes. If you already have your Internet, then you are ready to go.


Company value proposition: Watch anywhere, no ads.

16. Hootsuite

Hootsuite is a company that is probably on a lot of hot, best, or top lists for social media. They saw a gap in the market and went straight for it. With social media platforms popping up everywhere and the ability to advertise, post, and track each individual networks, they realized it would make everyone’s life easier if they could just do it on one platform.

From that one platform, you can have an overview of all the channels you are on, schedule your designs and copy to each platform, and bulk share. No need to have fifty tabs open, all on different sites.


Company value proposition: Schedule posts, engage with followers, and track your performance across social media platforms with Hootsuite.

17. Blue Apron

People want the benefits of a home-cooked meal in terms of flavor and healthy, fresh ingredients but don’t want the challenges of being innovative with recipe ideas and sourcing everything. Blue Apron offers households a solution. You can get everything you need, all packaged up in a neat box with recipes, delivered to your door.

You also get to pick what types of meals you want with different diet options, such as vegetarian and vegan. Their online app also allows you to schedule your deliveries, and you can pause or skip weeks if you are going away.

Blue Apron

Company value proposition: Incredible ingredients. Inspiring recipes. Delivered to your door.

18. Canva

There was a time when design programs were only affordable to large companies. They had big price tags and were complicated, with layers, paths, masks, and a hundred different selection tools. And most of all, they really weren’t meant for beginners or amateur designers.

Enter Canva.

Canva gives users the tools to create a wide range of visual content with a simple, easy-to-use interface. Users can also collaborate across the world and share graphics and uploaded files. They have an affordable payment option, which gives users more resources, content, and features.


Company value proposition: Create stunning designs with Canva’s easy-to-use platform, all accessible from any device.

Ready to spice up your value propositions?

If your value propositions leave something to be desired, you came to the right place. WebFX can help you unite your marketing channels and create clear value propositions that drive leads and revenue. Interested in learning more about how our digital marketing services can grow your business? Give us a call at 888-601-5359 or contact us online to speak with a strategist. We look forward to hearing from you!

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